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Let’s talk about a very important topic for any kind of company: communication. Nonetheless, we will focus more on addressing internal communication for small businesses. Be that as it may, after all, do you have any idea how proficient internal communication can be carried out and how fundamental it tends to be to the smooth running of your business?
In addition to being essential for improving the relationship between the organization and its employees, well-executed and correctly managed communication aligns all aspects of the company, putting everyone “on the same page”.
Currently, many small companies or those just entering the market do not have adequate internal communication. This is often not treated as a priority. However, this is an aspect that must be worked on very carefully. It must be executed with appropriate planning and strategies.
So, do your employees have a good view of your company? Do you think there is good communication within your business? Come with us to find out everything and a little more about this topic and how the growth of your business can be impacted.
What is Internal Communication?
Internal communication is one of the areas of organizational communication that focuses on communication between the company and its employees. It is the interaction between the company and its internal public. This is done through correct planning. In this way, the objective is also to value the well-being of the organization and its employees, sharing information and experiences.
Thus, the main final purpose of internal communication is to make employees feel good, respected and valued in the corporate environment. In this case, this feeling is transmitted through good and up-to-date information to everyone about everything that occurs within the organization. In this way, the likely consequence is that performance will increase, as they will feel engaged and motivated with causes and discussions linked to the company.
In addition to this benefit, having an organized company means that its employees have a good view of its principles as ”customers”. This way, at no point will a negative view emerge. Quite the opposite. Your company will be well regarded even by your own customers and your message will be conveyed correctly, generating positive results.
Internal communication must follow the principles of the company’s culture, making it transparent and clear to employees and the external public. So, below, you will see some requirements and tips for improvement. Check out!
10 tips for good internal communication
1. Listen to employees
It is important to have all views about the company, especially those employees who deal directly with the external public.
2. Improve the environment
Make the work environment light so that employees feel good and welcomed and that there is interaction between sectors to bring more stimulation, thus strengthening the entire team.
3. Information for external audiences
All information passed on to the company’s external audience must be aligned in advance for everyone in the company. This is because it is important that employees are educated and prepared, so as not to run the risk of being caught by surprise. Remember: the more informed they are, the more capable they will be and the more they will feel part of the company.
4. Perform teamwork
Two heads are better than one and that rule remains true here. The collective attracts different views and motivates employees. Therefore, it is extremely valid to promote and encourage teamwork and actions.
5. Onboarding new employees
Whenever new employees arrive, it is essential to make sure they fully understand the company culture. Keeping them informed about everything that happens within the organization will make integration happen naturally and no one will feel isolated or out of context.
6. Internal events
New Year, Carnival, Easter, Mother’s Day, Valentine’s Day and many other commemorative dates throughout the year. These events can and should be celebrated within companies. It is an instrument to promote integration between teams. It is essential that employees are engaged in internal projects and that communication is impacted. Internal and external events are fundamental for new knowledge and interactions.
7. Internal Marketing
It is the internal marketing of the organization. It is carried out through actions that aim to improve engagement and the company’s image in the eyes of employees. This ends up impacting team motivation and reducing turnover.
8. Management by sectors
Having management over all areas is very important to control what happens within the company and its respective actions. The manager must act as a leader, organizing the environment and motivating his team.
9. Walls, suggestion box, intranet, newsletter
These and other resources can serve as good alternatives for disclosing internal information. In addition to being a means for everyone to be connected.
10. Communication tools
Providing an official chat platform for communication between everyone in the company is essential. Communication shortens distances and generates practicality. Thus, the time we optimize gives us more possibilities to improve productivity.
To take care of these areas and put all these actions into practice, a Public Relations professional is essential. It aims to strengthen the institutional system. Many don’t know, but he is the one who takes care of the company’s image, reputation and identity. These characteristics are fully linked to the mission, vision and values.
- Strategic function: define organizational principles, such as mission, vision and values;
- Administrative function: aims to create trusting relationships with credibility between the organization and its audiences;
- Mediating function: understands communication as an essential factor for relationships with audiences;
- Political function: focuses specifically on power relations.
Internal communication can reduce the effects of a possible crisis. Therefore, public relations professionals must always be prepared to deal with this type of situation.
In the modern world, more than ever, the company’s image, reputation and identity have become essential. This is because, with all the existing technology, everything becomes news very easily. Therefore, it is necessary to work on internal and external communication with their respective audiences. By following these tips, your company will have effective communication. Thus, the organization’s gears turn towards development.
