Tmerno
When we are talking about visual marketing, the meaning is the same. In other words, a business can develop a cool strategy, develop products, study its persona, have good distribution channels, be notable in the industry, but if it doesn’t have a good team of collaborators to take care of its visual marketing, all of this may end up not resulting in the desired objectives.
You may have already recognized a brand in an advertisement for a service or product, based on the symbols or colors used in the identity, logo or packaging. In this sense, for a brand to be strong, it needs to have well-defined visual marketing strategies. This makes it easier for processes to be carried out correctly.
What is visual marketing?
Visual marketing is any form of communication developed from visual aspects, such as videos, photos, images, symbols, icons, among others. In this sense, they can be used in the most diverse categories, both offline and online. This advertising is the first contact between the consumer and your brand, thus, it is a type of business card or showcase, and therefore, it is a fundamental strategy for creating your branding, being one of the most efficient ways of transmitting a message and, consequently, consolidate a position.
In other words, this process occurs because the strategy of assimilating and retaining an image happens emotionally and subliminally and, therefore, is much simpler than using a word. Furthermore, numerous studies confirm that the human eye likes photos and images. It is worth remembering that its interpretation is often independent of the language, culture or even level of education, therefore, in content created with foreign languages, the user may not be able to decipher what the texts say, but may be able to understand the context of the message. Which is being conveyed through illustrations and photographs.
How visual marketing works
Visual marketing is essential for developing the image of a brand, service or product. In this sense, the image must relate to the tone of the company and the speech that the business must adopt with its potential public. Furthermore, if your consumers are young (teenagers between 14 and 16 years old) and the goods you sell follow market trends, for example, there is nothing more correct than establishing communication through videos, GIFs and fun memes. Visual marketing is important for several other situations, such as:
- Sharing information more effectively;
- Creation of shareable content (especially on social media);
- Brand sharing in the market.
What is visual marketing for?
Visual marketing can take on the role of facilitating the understanding of a certain message, through the use of visual aspects. In this sense, this type of strategy is extremely important to stand out among your company’s competitors and, thus, develop in the digital environment.
Some users believe that selecting a color for a title, discussing the best position for a button on a website and spending hours processing a photograph are not very important details in marketing, but they are wrong, these decisions are essential to developing a connection with the persona, that is, with its target audience, transmitting the message that the company wants and still achieving the desired results.
To understand better, carry out a small exercise: Imagine that you are browsing social media and come across a simple ad, with a phrase and an image that barely appears, then you end up viewing a piece with the same theme, but with an impactful look. And colors that attract attention. Which one would you click the button to learn more about? Which ad interested you most? It would probably be the one that stood out due to its presentation. This is why visual marketing and messaging need to work together. Thus, the image attracts the user and the content keeps them consuming.
On the other hand, it is necessary to highlight that there is no single category of visual marketing that is enjoyable for all companies. This is a very individual issue, that is, it needs to be aligned with the company’s segment of activity, positioning and persona.
Businesses that want to reach a younger, more technological and modern audience should use strong colors in their visual marketing, with simpler and more moving aspects that share the message quickly and clearly.
