Tmerno
Email, practically everyone nowadays has one. Whether to carry out your personal activities, manage professional or academic activities.
Checking your inbox daily has become part of your routine and you can no longer live without this tool.
The interesting thing is that it can be used within a marketing strategy (the popularly known e-mail marketing) and in addition it also has intelligent functions that make it even more efficient.
Want to better understand how this all works? Continue reading the article and discover everything you need to know about the topic.
Firstly, what exactly is email marketing?
E -mail marketing is an advertising technique that takes place through electronic mail, sending massive communications to a list of contacts.
There are those who question the efficiency of the technique, but the truth is that it is extremely powerful due to its ability to communicate directly with the recipient of the message, in their inbox.
The interesting thing is that it can be used for any type of business, whether it be a small business or even a large company. Having a B2B or B2C character.
Email marketing is a traditional strategy, but it is being renewed and gaining more and more functions that make it smarter. To understand this better, how about understanding the definition of intelligent email marketing and its features?
Smart email marketing definition
When talking about intelligence, a relationship with AI (Artificial Intelligence) is already assumed and intelligent email marketing only occurs due to this type of technology.
Basically, intelligent email marketing is a technique with advanced features, which allows greater agility in data processing, providing richer and more detailed reports, facilitating the execution process.
The result of using it? Reducing the workload of the responsible team, simplifying the execution of processes, high efficiency, including a higher opening rate for emails sent.
Interesting, right? How about learning more about the features of intelligent email marketing?
Smart Email Marketing Features
When talking about intelligent email marketing features, they can vary depending on the tool used.
To present this technology here, the functionalities available on the Mailify platform, a premium European solution, specialized in e-mail marketing, automation and SMS Marketing will be based on.
Let’s go?
Predictive eye tracking
This functionality simulates a visual analysis of the future recipient, allowing the visual impact of shipments to be measured.
In addition, a prediction is made of the impact of the areas of the newsletter that will attract the most attention from recipients, as this is the most traditional email marketing sending format.
Heatmap
This functionality is an analysis that identifies the areas with the highest number of clicks made by people who received the email, thus recommending corrections to the positions of newsletter elements such as the CTA, links and other information.
Shipping automation
There are scenarios for automating emails, that is, building them within the platform and having them sent automatically to a list of contacts.
For example, if someone provided their email address within a website, the company will send an email that is already built within the platform, automatically to welcome the new lead who registered in the contact database.
Furthermore, if a brand wishes to send periodic emails, over a period of time, this can also be scheduled within email marketing platforms.
There are different themes, such as “abandoned cart” and “data”, or as is normally said in the world of email marketing tools, the best known “scenarios” for sending automatic campaigns.
Automatic template creation
Another intelligent function that facilitates the creation and execution of email marketing is the possibility of automatically generating newsletter templates, through a function called Smart Templates.
The only action required to create each template is to enter the URL of a website and 12 email templates will automatically be generated with the identity of the brand responsible for sending it.
Smart email marketing tools
We’ve already talked a little about the tools here. They are very important in the process, as they are responsible for providing the intelligent functions that will be used in the strategy.
Therefore, it is important to carefully choose the one that will be used in a company. Recommendations for choosing the most suitable tool are:
– Analyze which smart email marketing features are actually necessary for a business.
– Search for recommendations from those who have already used the platform.
– Discover who the tool’s customers are, thus understanding which areas of activity it is already present in.
– Carry out a test, to confirm all its functions actually work as expected.
These recommendations are essential for choosing a smart email marketing tool, after all, it is through this tool that the campaign can be carried out. Therefore, deciding on the most appropriate one is essential.
It’s time to make your marketing strategy smarter!
Now that you understand the definition, importance, features and details of intelligent email marketing, why not adopt it in your marketing strategy?
The results are countless and of course, it does not only impact the strategies of this channel, but the entire digital marketing part of the company, in addition to enabling it to better understand its leads and customers.
What are you waiting for to make your marketing strategy smarter? This is the time to put into practice everything that has been seen here!
PS: Intelligent email marketing is one of the many digital marketing techniques in which marketing intelligence can be used today. Analyze the channels used and take the opportunity to make all your campaigns much more “smart”.
