Tmerno
Do you know what digital marketing is and what it means? It is very likely that you even believe that “digital marketing” is something very expensive, aimed at large companies and that your business does not need it. But this thinking is wrong.
Digital Marketing is a segment that has been growing dramatically in recent years and continues to reinvent itself every moment, changing strategies and ways of doing things, strongly boosting this growth. Exactly because of this behavior, digital marketing is transforming the entire relationship between brands, people, products/services and consumers.
Just from this brief description, it is already possible to understand the importance of digital marketing in any type of business, regardless of the size of the company. To properly grasp all of this, you must first understand what digital marketing is and how it works, which is precisely what this piece will cover. Follow along!
Digital Marketing: what is it, anyway?
It is not possible to understand its usefulness and importance without first understanding what exactly digital marketing is. If you have conventional marketing in mind from the past, forget about it completely.
Although this marketing was the driving force behind what exists today and is still used (Outbound Marketing), it is not, at least not in a direct way, related to digital marketing (Inboundmarketing).
But, what is Digital Marketing, after all? In a summarized and conceptual way, Digital Marketing aims to promote products and/or brands mainly through digital media and it is through this that companies are able to communicate with their consumer public in an almost direct, personalized way and generally in the moment. Right.
How to Do Digital Marketing?
Of course, the above concept is somewhat vague, after all, how can digital marketing do all this? But when we talk about “how to do digital marketing” we can basically follow two aspects: the tools that will be used for this marketing and the plan that will be carried out and executed.
As for the tools, these seem to be clearer and more obvious: digital marketing uses and abuses all possible digital channels, especially digital media. Digital media is understood as all content or distribution channels that are based on digital technology, such as blogs, websites, social networks, etc.
As for the digital marketing plan, it takes into account several different factors such as:
• Prior knowledge of your target audience, including behaviors, which will indicate how you can offer products and services that will please and build even greater customer loyalty.
• The objectives and goals set, which need to be clear and measurable. There is no point in setting an objective that cannot be achieved.
• The channels that will be used (Google, Facebook, blog, Instagram, etc.).
• The content that will be shared, whether written and/or audiovisual, which needs to “deliver value”. It is through this content that your audience will trust what you sell, after all, they will already trust what you say and write, etc.
Digital Marketing for E-commerce
If you already have or intend to have a virtual store, whether for products or services, know that digital marketing for E-commerce is essential for the growth of your business. You would hardly be able to reach your consumers without it, as other non-digital advertising methods do not offer significant effectiveness
Just think that all data analysis is done in real time, using different processes and simultaneous channels that will allow rapid processing of this data. From then on, changing strategies, decision making, etc., are much faster, more effective and punctual.
Digital Marketing for small businesses: why is it essential?
If we try to summarize the importance of digital marketing for small businesses, we could simply say that it will substantially make all the difference to the profitability and also the revenue of your business. Just consider that, in today’s world, it is almost unthinkable to live without the internet.
That said, it is also possible to consider that the web brings people, customs, cultures and, of course, the business world closer together and the closer you are to your consumers, your target audience (which are those people who would theoretically have some interest in your product or service), the better.
Therefore, it doesn’t matter the size of the company, whether it is a micro-entrepreneur or a large businessman from a multinational, both need to appear, both need to know their consumers, know their audience and, with the help of digital marketing, interact with them.
Marketing Plan for Micro and Small Businesses
The marketing plan is a very individualized process and requires a lot of attention. It, a priori, will not be infallible and this is exactly one of the favorable benefits of digital marketing : being able to change previously drawn up strategies in less time and with much less cost. In other words, more assertiveness.
However, micro-entrepreneurs and small business managers in general are very concerned about the business plan , which is not wrong, but these entrepreneurs, all owners of micro and small businesses, don’t know exactly how to start a marketing plan, or They don’t even think about it, which can be a fatal mistake.
Therefore, below we will list 5 very simple and applicable steps to create a marketing plan for micro and small businesses. Check out:
• Analyze your business: what differentiates you from your competitors? How can you be better for your consumers? Strategically examine your company’s strengths, weaknesses, possibilities for progress, and potential threats.
• Have your plans, objectives and targets very well designed, remembering that the latter need to be fully measurable and achievable.
• Develop your marketing strategy. It is at this point that you will choose the communication channels with your audience, what the communication tactics will be, deadlines for measurement, etc.
• Keep the budget in mind for this entire plan. Digital marketing is substantially cheaper than any other type of marketing, especially when compared to offline marketing. However, it also involves costs and you need to be calm and aware that these expenses represent a promising investment for your business.
