Tmerno
Have you ever done a Google search and found the answers you needed on a website? It’s very likely that the website you arrived at was a blog. Blogs for e-commerce do not always follow an informal and relaxed style — formality may be present, depending on the company’s profile and the type of audience the blog aims to reach.
However, the objective is always the same: to present relevant texts through the production of content. Blogs are frequently updated online pages that can be personal, periodical or business diaries. In this way, they are forms of communication between people and institutions with the world.
1- More conversion
The e-commerce blog is an Inbound Marketing strategy that can attract visitors to your company’s online store. And, of course, your online store needs to convert customers and the e-commerce blog is the perfect tool to do this. The e-commerce blog can make your brand stand out in your segment and this shows how much of an expert your company is in the product it sells.
95% of consumers prefer to prioritize companies that provide content that helps them during the stages of the purchasing decision process, according to Dow Report. This way, it is possible to convert more customers and, consequently, sell more online.
2- More confidence
Establishing trust is essential to retaining your consumers. A good blog for e-commerce will give users confidence, making them connect with the company and consider purchasing from them. Once you start posting interesting, relevant, and truly valuable content, your company will give people a reason to keep coming back and trust your company.
The adoption of content marketing generates 4x more visits and 5x more leads for companies, on average according to the Content Trends survey carried out by Rock Content. And, according to the same research, companies that manage to integrate content marketing inside and outside the organization consider themselves 12% more successful!
3- More engagement
Turning your e-commerce blog into another communication channel with your customer encourages engagement and is another good opportunity to create a relationship with them. Keeping a space for open comments is ideal for starting this interaction.
Furthermore, engagement with comments is well-regarded by Google and can be another factor influencing the site’s ranking, increasingly improving its position in organic search.
4- More recognition
The e-commerce blog also has the power to build brand identity. When you write about a topic, you present knowledge. With an e-commerce blog, you can make your potential customers see your brand as an authority on the subject.
5- More traffic
Google values quality content, posting frequency, and user experience in blogs. With just one website, where the content will be static, it is often not possible to rank well. With e-commerce blogging no longer working that way, you can frequently update your content so that Google understands that you are providing quality material for your reader.
6- More authority
Having authority means having a reference in a certain segment and this is essential for an online store. With an e-commerce blog it is possible to gain more authority for the brand in your market. Producing valuable and complete content makes it possible to build your brand authority online. This is due to the fact that the e-commerce blog offers a space to show that your brand has in-depth knowledge of that particular subject.
Producing rich content that generates learning and creates engagement with the target audience can help your online store become a type of reference in the market segment in which it operates! In the post, you could see the advantages of creating an e-commerce blog to help you with your company’s strategy. With it, you can be found in Google searches, attract more leads to your online store, have credibility in your market segment and, finally, sell more online!
Now that you’ve seen the advantages of blogging for e-commerce, just get started! Create your blog for e-commerce and start offering rich content to your target audience! Well, we have reached the end of the post. Now, you know the importance of blogging for e-commerce and you can start planning yours!
