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With over 1 billion monthly active users, TikTok has in practically no time become quite possibly of the largest social organization on the planet. Which started as a fun application for kids and teens has overwhelmed the computerized showcasing world , having an impact on the manner in which brands share content and plan to sell on social media .
Considering the potential to publicize the products and reach viral fame, if you are not yet using TikTok in the communication of your company, you really should. So, how about starting it right? This post will cover six techniques for capturing your audience’s interest and selling on TikTok. Check it out!
What is TikTok?
TikTok is an entertaining short video app. The users create and share a 10-minute-long clip with the use of a bevy of filters and soundtracks.
Recently, TikTok itself announced that the network reached a mark of 1 billion active users per month, equivalent to 14% of the entire world’s population. It’s a strong number, proving that the platform draws more and more attention, finally getting a little closer and closer to other social networks already valued by companies like Facebook, Instagram, and YouTube.
What’s unique about the network is the growing sound library that makes the videos so shareable. Creators can add snippets of music, dialogue from movies and TV shows, or even sounds from other TikTokers into their videos.
In the same way that memes are passed on to Twitter and Instagram users, sounds on TikTok will quickly go viral as users make their own forms. A meme or song created on TikTok could go in a blink from an inside joke to a national phenomenon.
Why use TikTok for sales?
Still don’t know if it’s worth selling on TikTok? Check out the main advantages of promoting your products or services online.
Audience reach
TikTok is quite possibly of the most used social organization, standing on a standard with such big shots as Facebook, YouTube, and Instagram. More users on the application really intend that there is a more prominent potential for sales in store for those individuals who view your image’s substance and ads.
This makes Tiktok an attractive marketing platform for businesses that want to reach a large audience.
Consumer engagement
Users are not just downloading TikTok, they are actively engaging with businesses and content creators. The average user spends more and more time online, and this offers the ability for companies to achieve high engagement with people who could become their new customers .
Access to reports and insights
The TikTok Pro account is the business type of profile that you can use on the network. With the reports available in the “Analysis” section, you will be able to understand which strategies may be effective or not on your TikTok profile.
Information is available about the amount of views on videos and profiles, how the number of followers is trending over time, which videos have been most popular, when and on which days to best post, and the demographics of the audience.
How to sell on TikTok?
TikTok’s growth and cultural ubiquity mean it’s the perfect place for your business. We’ve already learned the main advantages of the network and its potential to make your brand go viral, now we’ll look at 6 easy steps to be a good seller on TikTok.
1. Create a TikTok Pro account
TikTok allows you to open two types of Pro accounts: for content creators or for companies. In practice, business profiles work in the same way as the version for regular users, without the addition of extra video editing features. However, Pro users have access to reports with publication performance data.
The first step to having a Pro account on TikTok is to create a personal account. Then you can convert your profile in the “Manage my account” section.
2. Advertise on TikTok
Your brand can delight a portion of TikTok users with the network’s ads in creative and fun video formats. To get started, you need to sign up for a TikTok Ads account.
You can then access Ads Manager to create your campaign at a cost of at least $50 per day.
3. Find influencers on TikTok Create Marketplace
The Creator Marketplace, launched in 2019 in USA, is the official platform for collaborations between brands and TikTok creators. Despite its name, the platform has a different purpose than conventional marketplaces .
The main goal of the Creator Marketplace is to help companies create more authentic forms of advertising by collaborating with content creators who already have an audience within TikTok. To start using the platform as a brand or as a content creator, you just need a personal account within the network.
4. Use a relaxed, less commercial approach
Unlike Instagram, TikTok largely rejects content with high production costs. The network has gained a reputation for being a casual platform where users feel free to express themselves.
This means that those who embrace simple video formats and avoid formal and rigid productions thrive on the platform. So, try to soften the brand’s commercial tone and delve into the fun ideas that are already spread across the network.
5. Find unique ways to showcase your products
Most users don’t go on social media with the intention of watching ads. People are there to meet friends and have fun. So even if the goal of your business on TikTok is to sell your products, don’t make them the center of attention.
Think about the music, effects and content script. For example, if you sell skincare products, post a video of a nightly prep-to-bed routine using your brand’s product line.
In short, if you want to highlight your products in your TikTok videos, do it subtly — don’t focus so much on selling, but on creating interesting content for your audience.
6. Decide when and how often to post on TikTok
One of the most important strategies for any social network, not just TikTok, is paying attention to your audience’s behavior . What time are they online? Which days of the week do they use TikTok the most?
If you post late at night when most of your customers are napping, for example, you may not get the engagement you expected in the early hours. As a result, without audience engagement, your videos may not get a boost from TikTok’s algorithm.
It’s crucial to monitor video performance metrics to post at the best times. Access TikTok metrics by switching to a Pro account.
You’ve already learned how selling on TikTok can help your business reach new audiences and grow your customer base. Assess whether it is worth incorporating these actions into your digital marketing strategy and start planning your use of the platform.
